Whether you are just in the process of establishing your business or you want to take your business to the next level, it is crucial to create a professional company logo that represents both you and your organisation in the best possible way.
We have seen hundreds of bad logo designs over the years, and that is why we would like to tell you why it is so important to use a professional freelancer or company like logofoo.co.uk, instead of someone that you may have found through a website like fiverr, who might not have the necessary expertise to create something that’s right for your company.
When it comes to make the final decision for your logo, you need to remember that it will not only stay with you throughout your company history. It will also be responsible for conveying that all important message to your potential customers, about what you stand for and what your company is all about.
Your potential clients need to understand that message, and because your logo will most probably be the first thing that they see, it’s not good enough for it to just look pretty. For example, when you hire someone through fiverr they will not necessarily take the time out to find out about your company vision or objectives, or even who your target market is.
Yes, we know that it is great to be able to be able to find a friend or someone on the cheap that knows how to use basic graphics software, and we know that you might even like the design they do for you. But that is if you don’t know any better, especially when you are trying to save a few pounds. Your company logo deserves as much expertise and attention as you bestow upon your actual business on a day to day basis.
The creation of your company logo requires not only efficiency in creativity and design, it will also needs someone with years of experience in a variety of industries, and an in-depth knowledge of psychology of marketing. Remember that your logo represents your company’s identity and will be the most recognisable factor to consider in your advertising and marketing campaigns. Potential clients need a logo with which they can identify your company and the products or services that you sell with very little effort. Poor logo design in most cases will distort the message you are trying to convey and can break down the line of communication, portraying a gimmicky and unprofessional look.
You might want to put your company logo on banners, t-shirts, cds, business cards and other advertising materials, so you have to wonder if you really want to entrust that crucial extension of your company to a stranger with no experience or know how of the science behind great design – we think not!
The investment that you put into getting a great logo design should only be a one time investment, if you get it right the first time round. It is relatively cheap expense compared to local or national newspaper advertising or radio advertising. So, why not make the right decision for your company and get you logo designed by people that want to know everything about your company and more. In the competitive world that we live in, now is the time that having a decent logo can be used to measure the success or failure of a company, because their customers have been unable to understand the message, after all how can you be taken seriously if your logo is terrible! Don’t let your business down by skimping on your logo design after all your business only deserves the best.
If you are looking for a professional design company to relay your message then get in touch today!